October 6th 2023
Catalina attends the IRX @ DTX + UCX event
We had a blast at the IRX at ExCeL London this week. From networking and connecting with valuable partners, to sharing insights and celebrating Catalina's 40th birthday, a great time was had by all. Thanks to our partners, friends, speakers, and fellow attendees for a great event.
October 2nd 2023
Driving Retail Innovation for 40 Years: Catalina's Legacy of Shopper Activation and Data-Driven Excellence
In this insightful article, our Managing Director and VP, Premal Patel, reflects on the remarkable journey the organisation has been on since 1983, tells us all about Catalina's story of innovation, and how the brand set the stage for a retail revolution.
October 1st 2023
Celebrating 40 years of Catalina!
Four decades ago, Catalina's founders set the stage for a ground breaking revolution in CPG marketing by introducing the world’s first personalised "Checkout Coupons" for shoppers. Now we are celebrating our 40th birthday by looking back at our extraordinary milestones.
July 26th 2023
The Power of Personalisation and Targeting: Maximizing Campaign Effectiveness
In today's rapidly evolving marketplace, where customer preferences and behaviours constantly change, retailers and brands face the challenge of effectively engaging and retaining their audience. In this article, Mitchell Townsend, Principal Analyst at Catalina UK explores the impact of effective personalisation, the different approaches and outputs when comparing personalisation versus a targeted approach, and shares insights gained through our shopper insights and segmentation capabilities.
June 13th 2023
Embracing Diversity, Inclusion, Culture and Equality: Imperatives for modern business
Where does diversity, inclusion, culture and equality fit into your organisation? Our VP and Director, Premal Patel, will be co-hosting a panel discussion all around the power of employee voice and building a people-first culture. In this thought leadership piece, Prem discusses these 'four pillars', and how organisations can create a culture where employees feel valued, respected, and empowered to speak up, and how this can ultimately lead to increased employee engagement, productivity, and business success.
June 5th 2023
Four Things Shoppers Want Retailers to Know About Shopper Loyalty in 2023
Catalina UK, has released a new shopper insights report highlighting a staggering reliance on shopper tools. This comes after reports of shoppers’ concerns around inflation, recessions, the lingering pandemic, and even Brexit.
April 11th 2023
Driving Profitability Through Personalisation
Let’s get personal…and drive profitability. With ever evolving advances in consumer digital engagement, data analytics and marketing technologies, it’s fair to say that consumer expectations have never been higher. So, we at Catalina are asking how do we keep harnessing the opportunity for our business and ensure that by giving our customers what they want, we impact our bottom line? Read our article to find out more.
April 5th 2023
Five Retail Technology Questions for Catalina UK’s Prem Patel
Retail Technology Innovation Hub asks major players in the retail technology space for their thoughts on the sector, and throws in a random question to keep them on their toes. This time around, the five questions go to Prem Patel, VP, Managing Director at Catalina UK.
March 31st 2023
Reflecting on the Digital Loyalty Technology Webinar
Let's talk about the future of loyalty technology... Prem Patel, UK's Managing Director was a panellist at the Future of Digital Loyalty Technology webinar this week and shared his thoughts on the trends retailers should be thinking about in 2023 and beyond.