October 2nd 2023
Driving Retail Innovation for 40 Years: Catalina's Legacy of Shopper Activation and Data-Driven Excellence
In this insightful article, our Managing Director and VP, Premal Patel, reflects on the remarkable journey the organisation has been on since 1983, tells us all about Catalina's story of innovation, and how the brand set the stage for a retail revolution.
July 26th 2023
The Power of Personalisation and Targeting: Maximizing Campaign Effectiveness
In today's rapidly evolving marketplace, where customer preferences and behaviours constantly change, retailers and brands face the challenge of effectively engaging and retaining their audience. In this article, Mitchell Townsend, Principal Analyst at Catalina UK explores the impact of effective personalisation, the different approaches and outputs when comparing personalisation versus a targeted approach, and shares insights gained through our shopper insights and segmentation capabilities.
June 13th 2023
Embracing Diversity, Inclusion, Culture and Equality: Imperatives for modern business
Where does diversity, inclusion, culture and equality fit into your organisation? Our VP and Director, Premal Patel, will be co-hosting a panel discussion all around the power of employee voice and building a people-first culture. In this thought leadership piece, Prem discusses these 'four pillars', and how organisations can create a culture where employees feel valued, respected, and empowered to speak up, and how this can ultimately lead to increased employee engagement, productivity, and business success.
June 5th 2023
Four Things Shoppers Want Retailers to Know About Shopper Loyalty in 2023
Catalina UK, has released a new shopper insights report highlighting a staggering reliance on shopper tools. This comes after reports of shoppers’ concerns around inflation, recessions, the lingering pandemic, and even Brexit.
April 11th 2023
Driving Profitability Through Personalisation
Let’s get personal…and drive profitability. With ever evolving advances in consumer digital engagement, data analytics and marketing technologies, it’s fair to say that consumer expectations have never been higher. So, we at Catalina are asking how do we keep harnessing the opportunity for our business and ensure that by giving our customers what they want, we impact our bottom line? Read our article to find out more.
March 21st 2023
E-Retail Media: The Challenges and Impacts on Organisations
Clare White, Partnership Development Director at Catalina UK, discusses E-Retail Media's relevance in the marketing mix and how it can help retailers connect with shoppers.
March 12th 2023
Why It’s Time to Gamify to Retain Your Customers in 2023 and Beyond
89% of consumers reported that games influence where they shop in a recent Catalina UK shopper survey. Our UK Retail Solutions Director April Cox, has written an article about why she feels this is an important trend at Catalina…
March 23rd 2022
Gamification – a retail game changer
Gamification - by now a key component of major UK retail brands’ loyalty schemes - is taking the global retail sector to new heights and is definitely here to stay. Catalina UK Vice-President and Managing Director Premal Patel illustrates how innovative forms of gamification are helping retailers to engage with their customers, build loyalty for their brands and generally enhance the overall retail experience, including our own Catalina ONE solution.
February 7th 2022
Key trends disrupting UK e-commerce retail in 2022
E-commerce has grown exponentially over the past few years and continues to be a strategic channel for retailers. Our VP Managing Director, Premal Patel shares his views in this Finance Digest article on the e-commerce trends that are set to disrupt in 2022.