July 26th 2023
#Insights
#Agenda
The Power of Personalisation and Targeting: Maximizing Campaign Effectiveness
In today's rapidly evolving marketplace, where customer preferences and behaviours constantly change, retailers and brands face the challenge of effectively engaging and retaining their audience. In this article, Mitchell Townsend, Principal Analyst at Catalina UK explores the impact of effective personalisation, the different approaches and outputs when comparing personalisation versus a targeted approach, and shares insights gained through our shopper insights and segmentation capabilities.