Gamification – a retail game changer
Gamification - by now a key component of major UK retail brands’ loyalty schemes - is taking the global retail sector to new heights and is definitely here to stay. Catalina UK Vice-President and Managing Director Premal Patel illustrates how innovative forms of gamification are helping retailers to engage with their customers, build loyalty for their brands and generally enhance the overall retail experience, including our own Catalina ONE solution.