Ncam by Catalina

National Coupon Awareness Month – organised by Catalina UK – is a campaign designed to help retailers strengthen customer loyalty. It emphasises the power of exclusive promotions that add value for customers and influence future buying decisions.

The power of relevant,
personalised colour coupons

As experts in hyper-personalised, multi-channel shopper activation, we’ve commissioned new research, conducted by YouGov, which reveals that shoppers are increasingly looking for value and spreading their spending across different supermarkets, but relevant, personalised rewards could give retailers an opportunity to win more of that spend.

With seven in ten UK adults (70%) saying personalised rewards could make them more likely to shop at their supermarket of choice and twenty-nine per cent (29%) selecting money-off coupons for products they regularly buy as the most likely way to keep them loyal, the answer isn't simply to throw more promotions at your customers. What this research shows is that relevance matters.

For over 40 years, we’ve been using our expertise and personalised solutions to drive long-term shopper loyalty. Now we’re celebrating the power of colour, print-at-till coupons with our second-ever National Coupon Awareness Month.

It’s all about understanding the psychology behind the use of personalised coupons and the numerous benefits for both retailers and their customers.

For more information, visit the National Coupon
Awareness Month website here

To download our 2025 Shopper Research commissioned for last year’s launch of National Coupon Awareness Month, click here.