Ncam by Catalina

National Coupon Awareness Month – organised by Catalina UK – is a campaign designed to help retailers strengthen customer loyalty. It emphasises the power of exclusive promotions that add value for customers and influence future buying decisions.

The power of our nation’s
beloved coupon

As experts in hyper-personalised, multi-channel shopper activation, we’ve organised in-depth shopper research exploring the benefits of using this powerful tool. Our findings reveal how buyer and social behaviour are positively impacted through the proactive use of checkout-issued coupons, particularly when the coupons are in colour.

For almost 40 years, we’ve been using our expertise and personalised solutions to drive long-term shopper loyalty. Now we’re celebrating the power of colour, print-at-till coupons with the launch of National Coupon Awareness Month.

It’s all about understanding the psychology behind the use of personalised coupons and the numerous benefits for both retailers and their customers.

Find out how you can get involved here