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Case studies

Engaging customers and increasing sales with Catalina's digital activation solution

Shop and Play is an omni channel solution with an end-to-end journey for brands to engage customers with a gamified experience. Through working flexibly, our solution has been adapted to suit the ever changing requirements of a large grocery retailer and deliver successful results.

To generate sales uplift in a playful way

  • 1

    1.   Announce

    Inform your customers of the game, what they have to do to win & the participating brands to purchase, utilising a wide range of media to drive maximum awareness

  • 2

    2. Qualify

    The customer purchases at least 1 promoted product

  • 3

    3. Play

    Customer enters code on the website to play for the chance to win his shopping basket value

  • 4

    4.   Win

    Result is given in real-time and options for refund via bank transfer or PayPal is given, giving instant gratification for the customer

Engaging customers and increasing sales with Catalina's digital activation solution

Roi first

A real success
on all KPI's

16%
Uplift of the average basket value
25%
Average sales uplift of the promoted products
40%
of customers who bought a promoted product for first time due to the game

A trusted partner

Catalina is a key partner
to some of the UK's leading supermarkets and retailers.

Sainsbury's
Morrisons

Use Catalina to identify
your target audience

Find out from our experts how our solutions can boost in-store and digital traffic, engage new shoppers and build customer value.

Contact an expert
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