Case studies
Acquiring new customers to an online platform, giving value & choice in their path to purchase
Morrisons Online thrives with a bustling community of active shoppers, a remarkable 50% of whom engage across multiple channels. As the world returned to normality post-pandemic, the unprecedented boom in online shopping stalled and Morrisons faced a challenge: pandemic online shoppers lapsed, creating a trading gap between channel use and availability.
Supporting Morrisons in acquiring thousands of new customers to their online platform, giving customers value & choice in their path to purchase
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Catalina joined forces with Morrisons, leveraging insights into historical purchase patterns and consumer behaviours. Together, we pinpointed the ideal recipients and curated compelling offerings. Our mission? To reignite interest, recapture lost customers, and amplify sales—all while safeguarding in-store customer engagement.
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The collaborative effort between Catalina and Morrisons gave rise to four strategic campaigns. These dynamic initiatives spanned five months and encompassed an array of discount levels, ranging from 13% to 21%, seamlessly combined with targeted awareness communications.
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The outcome? An acquisition campaign that surpassed expectations, rekindling interest, and bolstering loyalty.
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The results stand as a testament to the power of data-driven synergy and customer-centric strategies. Through innovation, insightful analysis, and a shared commitment to excellence, Catalina and Morrisons have rewritten the narrative of customer re-engagement and growth in the digital age.
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